The Power of Sports Reaches Men and High-Risk Audiences

sports

FOX Sports pioneered and set the bar for bringing important health messages to sports audiences.

As June and Father’s Day approaches, so does PCF’s annual Home Run Challenge (HRC) with Major League Baseball. For two weeks leading up to Father’s day, baseball fans will be able to support prostate cancer research for cures by pledging a monetary amount for each home run hit in 75 designated games or a one time pledge. It’s not only a fun way to raise funds, the tie in to Father’s day and the HRC’s slogan, Keep Dad in the Game, prompts many a frank discussion within families about prostate cancer, the impact of family history and the benefits of early detection and appropriate treatment.

Over the course of 16 years, the Home Run Challenge has reached millions with the important message about prostate health and raised nearly $40 million for research. In addition to the fans who pledge each year, the HRC owes its success to many including the Major League Baseball Player Association, team managers, club owners and Major League Baseball. But through the years, it has been super-charged by the support of FOX Sports. At a time when no sports broadcast organization was willing to get behind causes, Fox Sports, fueled by the vision of Ed Goren, vice chairman, stepped up to the the plate and got behind the program. With its base of 80 million subscribers, FOX hit the HRC out of the ball park and directly into the homes of a diverse base of baseball fans who have benefited from prostate cancer awareness. Millions of dollars of prime television airtime notwithstanding, FOX has helped save lives of thousands of American men and the well-being of their families.

Recently, I had the pleasure of speaking with Ed Goren as part of a new series, Profiles in Leadership, I am producing at PCF. The program focuses on individuals and organizations whose efforts have made important contributions in raising awareness and funding for prostate cancer research. Ed’s interview is the first in the series. I believe you will find his insights and historical perspectives fascinating and I am very pleased to share the segment with you here.